Ian’s favorite integrated Content Marketing campaigns (by Ian 💁♂️).
The Comeback of QR Codes: How to Get It Right
QR codes are officially back. Learn how to incorporate them into your marketing to amplify your content and create a seamless user experience.
Interactive Content is the Future of First-Party Data Acquisition
Learn how to combat the loss of third-party cookies with interactive content, your secret weapon to maximizing first-party data collection.
Results Were Bananas
Predicted the COVID-19 banana bread trend by comparing US recipe search trends to Italy’s—resulting in the development of a banana recipes listicle. The listicle ranked in position 0 for the recipe carousel and #1 on the SERP for “banana recipes” within four days of posting and has generated more than one million organic sessions in its first year live.
Yaas! Culture Queen
Creator and Co-Chair of WproPride, Wpromote’s LGBTQ+ employee resource group.
Recipient of 2020 Culture Award for “who embodies ‘Make Mondays Suck Less,’ inspires you to come to work, cheerleader, rallies team and house participation.”
Protect Your Eyes
Developed an interactive quiz for a client which resulted in thousands of audience insights and contributed 20% of overall campaign revenue during its first year live.
A Fruitful Thanksgiving
Ideated an interactive vegan Thanksgiving menu buildercampaign that was recognized as a finalist in the Agency/Client Content Marketing Partnership category of the 2020 Content Marketing Awards.
Immigration Trends Report
Co-led the creation of Envoy’s 2018 Immigration Trends Report and microsite, a summary of a nationwide survey sponsored by Envoy and performed in conjunction with The Harris Poll.
Idea Exchange Rebrand
Served as communications chair for and led rebranding of Idea Exchange, bswift’s annual client conference, which received its highest NPS score in the event’s 14-year history.