Ian’s Professional Experience To Date. 👨💻
Director of Growth Marketing | Q.Digital | July 2022 – Present
- Working closely with the CEO, editorial, social media, email, product, and creative teams to own new user acquisition, engagement, retention, marketing communications, and brand evolution.
- Applying a performance marketing strategy and skills to take Q.Digital’s media outlets from better to best—improving organic search visibility, cross-channel amplification performance, and beyond.
Director of Content Marketing | Wpromote | January 2022 – June 2022
Clients span B2B and B2C and include audio/visual, automotive, construction, e-commerce, education, fashion, food and beverage, hospitality, luxury retail, not-for-profit, new business, and pharmaceuticals.
- Mentor, train, and empower a growing team of 10 junior and senior managers.
- Developed new methods for monthly department programming and manager development.
- Spoke about inclusive marketing and interactive content at brightonSEO’s MeasureFest and Spring 2022 conference.
- 2021 Finalist – Digiday – Zenni Face Shape Quiz.
Associate Director of Content Marketing | Wpromote | October 2020 – Present
- Drive cross-channel content amplification strategies and manage content development for six clients—averaging 60 pieces of written content per month.
- Mentor, train, and empower a growing team of 10 junior and senior managers.
- Ideated and tested a (now evergreen) paid social brand campaign that consistently drives less than $0.15 CPLV and up to 50% lower retargeting CPAs than the previous paid social program.
- Created department training, pricing, process, and deliverable set to increase incremental interactive content upsells.
- Spoke about Content Marketing strategies at brightonSEO’s SERP Analysis Summit.
- 2021 Finalist – The US Search Awards – Predicting Future Content (and the Future is Bananas).
- 2021 Finalist – Content Marketing Awards – Brinks Home Secures Max Organic Search Traffic to Blog.
Senior Content Marketing Manager | Wpromote | January 2020 – Present
- Predicted the COVID-19 banana bread trend by comparing US recipe search trends to Italy’s—resulting in the development of a banana recipes listicle. The listicle ranked in position 0 for the recipe carousel and #1 on the SERP for “banana recipes” within four days of posting and has generated more than 1,000,000 organic sessions in one year.
- Developed an interactive quiz for a client which resulted in more than 100,000 completions and $500,000 in assisted revenue during its first year live.
- Grew a B2B client’s organic blog sessions by 212% (7,624 vs. 2,443) in one year.
- Recipient of 2020 Culture Award for “who embodies ‘Make Mondays Suck Less,’ inspires you to come to work, cheerleader, rallies team and house participation.”
- 2020 Finalist – Content Marketing Awards – A Fruitful Thanksgiving menu builder.
Content Marketing Manager | Wpromote | June 2018 – December 2019
- Led a B2B content development strategy that ultimately accounted for 499 (41%) of the client’s 1,120 total organic blog keywords (117 of 154 page 1 keywords) and generated 4,066 (35%) of the client’s 11,827 total organic blog sessions in 2019.
- Creator and Co-Chair of WproPride, Wpromote’s LGBTQ+ employee resource group.
- Contributed to Wpromote’s thought leadership efforts including the Wpromote blog, virtual events, and a top-downloaded Keyword Research & Content Pillar white paper.
- Developed a Content Inventory Analysis that launched as a standard client deliverable after demonstrating success of the process across various industries.
Content Strategist | Envoy Global | September 2017 – June 2018
- Rebuilt the company website and strategically reorganized the site’s information architecture.
- Co-led the creation of Envoy’s 2018 Immigration Trends Report and microsite, a summary of a nationwide survey sponsored by Envoy and performed in conjunction with The Harris Poll.
- Managed a team of direct reports including a copywriter, designer and various freelancers.
- Developed an advocacy program and built relationships with global partners, HR influencers and other organizations to generate new content, expand reach and acquire 50+ case studies.
Communications Strategist | bswift, An Aetna Company | September 2015 – September 2017
- Served as communications chair for and led rebranding of Idea Exchange, bswift’s annual client conference, which received its highest NPS score in the event’s 14-year history.
- Chair of Angle and bYourself LGBT+, Aetna’s and bswift’s LGBTQ+ employee resource groups.
Digital PR Intern | MSLGROUP, A Publicis Company | January 2015 – July 2015
- Incorporated Spanish communications into a corporate client’s social media strategy, resulting in best-performing promoted content, as well as new leads and sales due to expanded global reach.
- Compiled media lists, pitched and cultivated relationships with media contacts to secure press release placements in corporate, trade, and consumer-oriented outlets, including DNAinfo, Chilled Magazine, and C-Store Products.